WHO we are
The Producer’s Loft was established in 2006 by producer and senior editor Vic Ferrer. Vic established this low pressure, casual and relaxed environment to inspire creativity while delivering high quality service and equipment at affordable rates.
In contrast to typical "blank slate studios," The Producer's Loft provides a turn-key style STUDIO SERVICE, meaning we provide clients a production studio that is prepared and ready for "tune-in" when they arrive. We make sure that makeup, wardrobe, teleprompter and sound stations are setup for technicians, lighting schemes are initiated, grip equipment is pulled and craft services is fresh and readied for early crew arrivals.
The Producer’s Loft offers both a production studio and high-definition (HD) edit suite, and comes complete with stage manager or video editor. Its flexible design easily lends itself for use as an audition space, small screening room for 50, a stylish gallery for presenting art or a laboratory for creating your latest high-definition masterpiece—from production through editorial.
The Producer's Loft has areas for producer and client work-stations and an outdoor patio for lunch breaks. We also provide bicycle parking, WiFi, fax, copier, printer, tables, chairs, mirrors, office support and a powerful stereo system as part of our flat-rate studio service. We are located a short (4) four-minute walk from the 24th Street BART Station in San Francisco's Mission District and a 10-minute cab ride from downtown SF. Convenient parking is available in a nearby gated private lot at a nominal rate.