MARKETING CASE STUDY
Client: AT&T
Product: Global Smart Messaging Suite (GSMS)
Overview:
AT&T’s Global Smart Messaging Suite is an innovative service designed to streamline communication in the healthcare industry. The goal of the project was to create a compelling marketing video that highlighted the product’s ability to improve mobile communications in healthcare settings. The video needed to showcase a variety of healthcare environments and over a dozen talents, effectively demonstrating how GSMS enhances efficiency and patient engagement in real-world situations.
Challenges:
The biggest challenge was to film in numerous healthcare locations such as hospitals, clinics, and other medical environments, which presented access issues due to privacy regulations, strict scheduling, and high costs. Additionally, the project had a tight budget, making it difficult to manage the logistics of multiple shoot locations. On top of this, the project required a quick turnaround, leaving little time for extensive location scouting or permitting.
Solution:
Our video production company embraced the challenges and developed a creative approach to deliver a high-quality video while adhering to the client’s constraints. To address the limited access to hospital and healthcare locations, we opted to shoot the majority of scenes using a green screen, allowing us to digitally composite the talent into realistic healthcare and lifestyle backgrounds. This approach eliminated the need for expensive and time-consuming location shoots, while still providing visually authentic results.
To enhance the visuals further, we incorporated carefully selected stock footage to supplement the green screen compositions. This hybrid solution not only maintained the integrity of the script but also added production value, providing dynamic visuals that aligned with the messaging. By using a green screen and stock footage, we kept the production within budget without compromising on quality. Additionally, our team’s quick execution of pre-production planning, shooting, and post-production work allowed us to meet the tight deadline.
Results:
The final product was a visually compelling and concise marketing video that AT&T successfully used to showcase the Global Smart Messaging Suite on their website and in other marketing campaigns. The video effectively illustrated how GSMS could improve communication within healthcare environments, despite the challenges of limited location access and budget constraints. This project demonstrated our ability to rise to the occasion, offering creative and efficient solutions using our in-house green screen studio to meet our client’s needs.
