COMMERCIAL CASE STUDY
Client: Eventbrite
Product: Branding Film and 60-second Commercial Spot
Overview:
Eventbrite, a global self-service ticketing platform, helps users create, share, and attend events that bring people together and build communities. From music festivals and marathons to community rallies and gaming competitions, Eventbrite’s platform fuels a diverse range of experiences.
Challenges:
The task was to create a branding film and commercial that captured the youthful, vibrant energy of Eventbrite’s audience while highlighting the fun and community-driven nature of the platform. This required multiple locations, varied talent, and diverse scenes—all on a tight budget.
Solution:
Our production team embraced the challenge by developing a concept centered around the theme “Don’t just sit there,” emphasizing the spontaneity and excitement of Eventbrite’s live events. To give the video a fresh, urban feel, we staged a pop-up drive-in (or walk-in) movie night in an urban alley, using reclaimed furniture and recycled materials to create a fun, makeshift setup. Adding a food truck, DJ, and a large video projector on a white bedsheet enhanced the homegrown event atmosphere.
To add a cutting-edge feel, we shot the dialogue scenes using an infrared camera in our in-house studio. This gave the video a unique visual flair while showcasing our studio’s advanced capabilities. We further utilized local outdoor locations, to capture the urban, trendy nature of the brand. To keep costs down, we integrated Eventbrite staff as extras, supplemented with a select talent cast to deliver key dialogue that demonstrated the wide range of activities available on the platform.
Results:
The final product was a dynamic, youthful video that perfectly conveyed Eventbrite’s mission to unite people through live events.
The video successfully demonstrated how easy it is to create fun, affordable events, reinforcing the platform’s value. The campaign effectively showcased Eventbrite’s appeal with the 60-second commercial becoming a central piece of their marketing efforts, helping the brand reach a broader demographic and inspiring event organizers around the world.
