Why should I choose The Producer’s Loft?

Client satisfaction! The Producer’s Loft has many more 5-star reviews on Yelp, Google, Peerspace and others than similar facilities throughout the Bay Area. Reasonable rates and friendly staff, coupled with a clean, safe facility, and all the equipment and services most clients need, results in productions are that successful and much less stressful for producers and clients. Most of our business comes from referrals.

What do you mean by “turnkey” services?

We take an “everything you need” approach to facility rentals. Instead of booking an empty “box” and hoping you’ve remembered to schedule all the equipment you’ll need, it’s all right here. This means there’s less for you to worry about, and your production or event won’t be jeopardized by a missing piece of gear.

Multiple equipment packages are available to help make sure you’ve got everything you need. This is especially helpful for out-of-town clients who need it all in one place, without having to coordinate local rentals.

What is included with every rental?

A lot! Clothing racks, iron, board and steamer, tables, chairs, mirrors, director’s chairs, plates, glassware, and flatware as well as many last-minute “rescue items” to help ensure a smooth production. Enough Lighting and Grip Equipment to fill a 5-ton truck with everything you need to shoot in our studio.

Every rental also comes with a full-time, dedicated Studio Tech who is in the room and part of your production, from first arrivals through to “tail-lights.”

What is the best way to get to the studio?

The studio is a few minutes’ walk from the 24th Street BART station in San Francisco’s Mission District. It’s a 10-minute cab ride from downtown. Plenty of safe, onsite bike parking is available. Secured, reserved parking for cars is also available.

Who owns and runs the studio?

The Producer’s Loft Studio was established in 2006 by Vic Ferrer, who has owned and run the facility ever since. Vic is a seasoned video editor and producer, with more than 30 years’ experience in the field.

Can you supply crew or do I need to bring my own?

In addition to the dedicated Studio Tech we include with every rental, we can provide additional crew, as you need. You are also welcome to bring your own, and we’ll make sure they’re comfortable and have everything they need to do a great job.

What are your policies regarding COVID?

The Producer’s Loft Studio has always been a very clean facility that takes the health of our clients seriously. Hand sanitation stations are located throughout the facility, and washrooms are always well stocked and cleaned (at least!) daily. During the worst of the pandemic, we had COVID-certified personnel on hand to verify the health of all participants. (You’ll see many reviews from that period that show appreciation for the efforts!) We continue to follow government guidelines for safety.

What office equipment and services are available?

The Producer’s Loft Studio has areas for producer and client workstations and an outdoor patio for lunch breaks. We also provide bicycle parking, wifi, fax, copier, printer, office support and a powerful stereo system as part of our studio service.

What should I wear if I’m appearing on camera?

Please bring 3-6 wardrobe options as sometimes certain clothes do not look good on camera. Please NO solid RED, no solid white, no tightly repetitive patterns (they can create a moiré pattern), no green if shooting on green screen.